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Data protection declaration
Privacy Policy
Unless otherwise specified below, providing your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide data has no consequences. This applies only insofar as no other information is given in the following processing operations.
“Personal data” means all information that relates to an identified or identifiable natural person.
Server Log Files
You can visit our web pages without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your browser and stored in log files (so-called server log files). These stored data include, for example, the name of the accessed page, date and time of retrieval, IP address, amount of data transferred, and the requesting provider.
The processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the uninterrupted operation of our website and improving our offering.
The processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the uninterrupted operation of our website and improving our offering.
Contact
Controller/Data Protection Officer
Contact us if you wish. The controller for data processing is:
Bert Jäckel
Certified Data Protection Officer
udiszert Quality Seal No. 06150715
Jäckel Consulting,
Am Frauenholz 24
95615 Marktredwitz
Germany, +49 171 7009636
[email protected]
You can reach our Data Protection Officer directly at: [email protected]
Voluntary Initial Contact by Email
If you initiate contact with us by email, we collect your personal data (name, email address, message text) only to the extent you provide it. The processing serves to handle and answer your inquiry.
If the contact serves to carry out pre-contractual measures (e.g., consultation in case of purchase interest, preparation of an offer) or concerns an existing contract between you and us, the processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, the processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and answering your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your inquiry. Your data will then be deleted, observing legal retention periods, unless you have consented to further processing.
Collection and Processing When Using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. The processing serves the purpose of making contact.
If the contact serves to carry out pre-contractual measures (e.g., consultation in case of purchase interest, preparation of an offer) or concerns an existing contract between you and us, the processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, the processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and answering your inquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your inquiry. Your data will then be deleted, observing legal retention periods, unless you have consented to further processing.
Customer Account Orders
Customer Account
When opening a customer account, we collect your personal data to the extent indicated there. The processing serves to improve your shopping experience and simplify order processing. The processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before withdrawal. Your customer account will then be deleted.
Collection, Processing and Disclosure of Personal Data for Orders
When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide data means no contract can be concluded. The processing is based on Art. 6(1)(b) GDPR and is necessary for fulfillment of the contract with you.
Your data may be shared with shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly observe legal requirements. The scope of data transmission is limited to the minimum necessary.
Autocompletion and Validation of Address Data
For the purpose of autocompletion and validation of address data during the ordering process and in the address management of the customer account, the entered
- street,
- house number,
- postal code,
- city,
- country
are transmitted to Melissa Data GmbH, Cäcilienstr. 42–44, 50667 Cologne.
Reviews Advertising
Data Collection When Writing a Comment or Review
When commenting on or reviewing an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide it. The processing serves the purpose of enabling and displaying comments/reviews.
By submitting the comment/review, you consent to the processing of the data provided. The processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before withdrawal. Your personal data will then be deleted.
When your comment/review is published, only the name you provided will be displayed.
Use of the Trusted Shops Review System (Trustbadge)
We use the review system of Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne (“Trusted Shops”).
Trusted Shops and we are jointly responsible for the collection and transmission of your data when using the service. This is based on an agreement between us and Trusted Shops on joint processing of personal data.
Accordingly, both we and Trusted Shops are equally responsible for fulfilling obligations under the GDPR, in particular for providing information under Arts. 13 and 14 GDPR and granting data subject rights under Arts. 15–21 GDPR. More information can be found at https://help.etrusted.com/hc/de/article_attachments/4422901015569.
Trusted Shops allows us to collect customer reviews and display them via the “Trustbadge” on our website to give you insight into the quality of our services.
After an order, you may receive an invitation from us or Trusted Shops to submit a review. The following data may be processed by us or Trusted Shops: email address, order information (order amount, order number, possibly purchased product). These data may also be used to verify your review.
When our website is accessed and the Trustbadge is displayed, the following data are also processed by us or Trusted Shops: your IP address, date and time of access, amount of data transferred, and requesting provider.
The processing is based on Art. 6(1)(a) GDPR with your consent, provided you have explicitly agreed to the transmission of your data and receiving the review invitation. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
More information on data protection at Trusted Shops can be found at https://www.trustedshops.de/impressum-datenschutz/#datenschutz.
Kupona
KUPONA GmbH, Frankfurter Strasse 8, 36043 Fulda uses cookie IDs for advertising purposes. We are jointly responsible with KUPONA for this. KUPONA collects movement data and technical parameters from users of our web offering to display advertising tailored to their interests. No conclusions about user identity are possible. Users with pseudonymous KUPONA cookie IDs do not see more or fewer ads, just more relevant ones. KUPONA’s advertising capabilities are important to us for promoting our own offering online. All data are pseudonymized. They cannot be used to identify individuals. The legal basis for processing is our legitimate interest. You can object at any time at http://www.kupona.de/datenschutz/widerspruch.
Referral Marketing Using reBounce
This website uses referral marketing via reBounce. When you click the “Back” button, you are redirected to a page showing product recommendations based on previously viewed products. To display recommendations, a cookie is stored on your device when you click “Back.” Using the cookie, we process information about your website usage, such as screen resolution, approximate location, page and product views, and your cart contents, as well as your access data, in particular IP address, browser information, and screen resolution. Your data are also processed by KUPONA GmbH (Kothenbachweg 6, 36041 Fulda, Germany), which provides the recommendation page and acts as our processor under contract. For storage and access to information on your device, the legal basis is § 25(1) TTDSG; for further processing, Art. 6(1)(a) GDPR. You can withdraw consent at any time via the “Settings” slider of the consent tool. Settings can be managed at https://www.butch.de/de/privacy/#edit under “Overview of all personal cookies and your management options” at “Change or withdraw consent.” The lawfulness of processing remains unaffected until withdrawal.
Profity
Vouchers and special offers: As a thank-you for orders, we offer you access to vouchers and special offers via Profity, a service of our partner adfocus GmbH, Zug, Switzerland. To enable access, we embed a notice from adfocus via an encrypted connection at checkout, exchanging data such as your IP address, which may be personal data, with adfocus. Any personal data exchanged are used solely to provide Profity reliably and securely (legal bases under DSGVO, where applicable: Art. 6(1)(b) and (f) GDPR). For details on the type, scope, and purpose of processing, see Profity’s privacy policy.
Use of Email Addresses for Newsletter Distribution
We use your email address to send information and offers by newsletter only if you have given explicit consent. The processing serves the purpose of marketing communication. We process your email address and any other data you voluntarily provided when signing up.
The processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
You can unsubscribe at any time using the link in the newsletter or by notifying us. Your email address will then be removed from the distribution list. Despite removal, we may store your email address in a blacklist to prevent future newsletter emails. This storage is based on Art. 6(1)(f) GDPR due to our and your legitimate interest in preventing reuse of your email address for newsletters. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
Use of rapidmail
We use rapidmail GmbH (Wentzingerstraße 21, 79106 Freiburg) for newsletter distribution under a data processing agreement.
We pass on the information you provided (email address, possibly first and last name) to rapidmail. The processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate campaigns, newsletters contain a 1×1 tracking pixel or tracking link, allowing us to see if you opened the newsletter or clicked links. We collect personal data such as IP address, browser type and device, and timestamps to create pseudonymous usage profiles. The data are not used to identify you personally but only for statistical analysis to improve campaigns.
Processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
More information and rapidmail’s privacy policy at https://www.rapidmail.de/datenschutz and campaign statistics at https://www.rapidmail.de/hilfe/kategorie/statistiken.
Shipping Providers
Disclosure of Email Address to Shipping Companies for Shipment Status
We share your email address with the carrier to inform you by email about the shipment status, provided you have explicitly agreed during checkout. The disclosure serves to inform you about shipment status. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time by notifying us or the carrier, without affecting the lawfulness of processing based on consent before withdrawal.
Disclosure of Phone Number to Shipping Companies for Delivery Coordination
You may voluntarily provide your phone number during checkout for smooth delivery coordination. Your phone number is shared with the carrier only if you explicitly agree. Disclosure serves for coordination of delivery appointments or resolving delivery issues and is based on your consent under Art. 6(1)(a) GDPR.
Disclosure of Phone Number to Shipping Companies for Express Shipping
For express shipping, providing your phone number is required for short-notice delivery coordination by the carrier. Without it, express shipping is not available.
Disclosure of Phone Number to Shipping Companies for Shipments to Non-EU/EEA Countries
For shipments outside the EU/EEA, your phone number may also be required for customs. Without it, delays or delivery issues may occur. Disclosure is only on the basis of your consent.
You can withdraw consent at any time for the future by contacting us or the carrier. The lawfulness of processing before withdrawal remains unaffected.
Payment Service Providers
Use of Klarna Payment Options
We use the Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) payment service. By selecting and using Klarna, the data required for payment processing are transmitted to Klarna to fulfill the contract with you under the chosen payment method. Processing is based on Art. 6(1)(b) GDPR.
Cookies may be stored to recognize your browser. This processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in offering customer-oriented payment options. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
Cookies may be stored to recognize your browser. This processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in offering customer-oriented payment options. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
“Pay Later” (Invoice), “Pay Now” (Direct Debit, Credit Card, Sofortüberweisung), “Financing” (Installment Purchase)
For certain payment methods such as “Pay Later” (invoice), “Pay Now” (direct debit, credit card, Sofortüberweisung), “Financing” (installment purchase), Klarna reserves the right to request a credit check based on statistical methods using credit agencies.
Klarna transmits personal data required for credit checks (e.g., name, address, gender, email, IP address, order details) to a credit agency and uses the returned information on the statistical likelihood of default to make decisions about establishing, executing, or terminating the contract relationship. These probability values (scores) are based on scientifically recognized mathematical-statistical procedures. Your legitimate interests are considered in accordance with legal requirements. Processing serves the purpose of credit assessment for contract initiation and is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in protecting against payment defaults when Klarna advances payment. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you under Art. 6(1)(f) GDPR by contacting Klarna. Providing the data is necessary for contract conclusion with your chosen payment method; failure to provide means the contract cannot be concluded under that payment method.
More information, including which credit agencies Klarna uses, at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies.
General information about Klarna at https://www.klarna.com/de/. Klarna processes your personal data in accordance with applicable data protection regulations and Klarna’s privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
Use of Mollie Payment Service
We use Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; “Mollie”) for payment processing. The processing serves to offer various payment options by processing payments through Mollie. If you choose one of Mollie’s payment options, the data required for payment processing are transmitted to Mollie. These include your payment details (e.g., bank account or credit card number), IP address, browser and device type, and in some cases your name, address, and product or service details. This processing is based on Art. 6(1)(b) GDPR. More information at https://www.mollie.com/de/privacy.
We use Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; “Mollie”) for payment processing. The processing serves to offer various payment options by processing payments through Mollie. If you choose one of Mollie’s payment options, the data required for payment processing are transmitted to Mollie. These include your payment details (e.g., bank account or credit card number), IP address, browser and device type, and in some cases your name, address, and product or service details. This processing is based on Art. 6(1)(b) GDPR. More information at https://www.mollie.com/de/privacy.
Data Collection and Processing for Installment Purchase, SEPA Direct Debit, and Invoice via Ratepay
When paying via “Ratepay Invoice,” “Ratepay Direct Debit,” or “Ratepay Installment Purchase,” your personal data provided in the ordering process (name, address, date of birth, email, phone, and for SEPA direct debit your bank details) are collected and forwarded to Ratepay GmbH (Franklinstraße 28–29, 10587 Berlin; “Ratepay”). The data transmission serves for Ratepay to conduct a risk analysis for your selected payment method.
Processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in determining your ability to meet payment obligations and excluding fraudulent intent. In the risk analysis, Ratepay reserves the right to request a credit check based on statistical methods using credit agencies. Ratepay transmits personal data required for credit checks to a credit agency and uses the returned probability values (scores) to make decisions about establishing, executing, or terminating the contractual relationship. Scores are based on recognized statistical procedures and may include address data. Your legitimate interests are considered. Processing serves the purpose of credit assessment for contract initiation and is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in protecting against payment default when Ratepay advances payment.
You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you under Art. 6(1)(f) GDPR by notifying us or Ratepay. Providing the data is necessary for contract conclusion with your chosen payment method; failure to provide means the contract cannot be concluded under that payment method.
More information on payment methods and processing at https://www.ratepay.com/legal-payment-terms/ and https://www.ratepay.com/legal-payment-dataprivacy/.
Cookies
Our website uses cookies. Cookies are small text files stored in or by your browser on your device. When you visit a website, a cookie may be stored on your system containing a unique identifier that allows the browser to be recognized on subsequent visits.
Cookies are stored on your device. You have full control over cookie use. By configuring your browser settings, you can be notified before cookies are set and decide individually whether to accept them, and you can prevent cookie storage and data transmission. You can delete already stored cookies at any time. However, some functions of this website may no longer be available to you.
The following links explain how to manage (including disable) cookies in the major browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Technically Necessary Cookies
Unless otherwise stated, we use only technically necessary cookies to make our offering more user-friendly, effective, and secure. Cookies allow our systems to recognize your browser even after a page change and offer you services. Some functions require cookies to be recognized after page changes.
The use of cookies or similar technologies is based on § 25(2) TDDDG. The processing of personal data is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring optimal website functionality and a user-friendly, effective offering.
You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you.
Use of Cookiebot
We use the consent management tool Cookiebot by Cybot A/S (Havnegade 39, 1058 Copenhagen, Denmark; “Cookiebot”).
The tool allows you to give and withdraw consent for data processing on the website, especially cookie usage. Processing serves to obtain and document required consents and comply with legal obligations.
Cookies may be used. The following information may be collected and transmitted to Cookiebot: anonymized IP address, date and time of consent, URL of the consent page, anonymized random encrypted key, and consent status. No further sharing occurs.
Processing is based on Art. 6(1)(c) GDPR to fulfill a legal obligation.
More information on Cookiebot’s privacy policy at https://www.cookiebot.com/de/privacy-policy/.
Analytics Ad Tracking Affiliate
Use of Google Analytics 4
We use Google Analytics by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) for web analysis and marketing. Google uses the information on our behalf to evaluate your website usage, compile reports, and provide related services to us.
Collected information may include IP address, date and time of page views, click paths, browser and device data, visited pages, referrer URL, location data, and purchase activities.
Your data may be linked by Google with other data, such as your search history, personal accounts, usage on other devices, and other data Google holds about you.
Google truncates IP addresses within the EU/EEA or other Agreement countries before storage.
Google uses cookies, browser web storage, and tracking pixels to analyze your website usage. Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR.
Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
Information is typically transferred to and stored on Google servers in the USA. The EU-US Data Privacy Framework provides adequacy for US transfer. Google is certified under the framework.
More on terms and privacy: https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy?hl=de&gl=de.
Use of Matomo
We use Matomo by InnoCraft Ltd. (150 Willis St, Wellington, New Zealand; “Matomo”) for analytics. Processing serves to analyze website usage.
Collected data may include (anonymized) IP address, browser and device information, clicked/downloaded files, third-party link clicks, referrer URL, our site’s URL, number of visits, first visit time, date/time of visit, time zone, and location. Pseudonymous profiles may be created. Data are not used to personally identify visitors or linked to personal data.
Cookies are used for browser recognition.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Matomo privacy: https://matomo.org/matomo-cloud-privacy-policy/ and https://matomo.org/gdpr-analytics/.
Use of Google Ads Conversion Tracking
We use Google Ads conversion tracking by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
When you click a Google ad, a conversion cookie is placed on your device. The cookies have limited duration, contain no personal data, and do not identify you. If you visit pages on our site while the cookie is valid, Google and we know you clicked the ad and were redirected here. Each Ads customer gets a unique cookie, preventing cross-site tracking.
Data collected via the conversion cookie serve to compile conversion statistics: the number of users who clicked an ad and reached a tagged page. We do not receive personal identifying information. We use Google’s Advanced Consent Mode, where user data are transmitted as “pings” even without consent. Pings may include IP-derived country, date/time of page view, visited URL, user agent, referrer URL, or events such as conversions. Google models usage data from these pings to provide robust analytics despite withheld consent.
Data may be transferred to Google servers in the USA, covered by the EU-US Data Privacy Framework. Google is certified under the framework.
We use Google Ads conversion tracking by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
When you click a Google ad, a conversion cookie is placed on your device. The cookies have limited duration, contain no personal data, and do not identify you. If you visit pages on our site while the cookie is valid, Google and we know you clicked the ad and were redirected here. Each Ads customer gets a unique cookie, preventing cross-site tracking.
Data collected via the conversion cookie serve to compile conversion statistics: the number of users who clicked an ad and reached a tagged page. We do not receive personal identifying information. We use Google’s Advanced Consent Mode, where user data are transmitted as “pings” even without consent. Pings may include IP-derived country, date/time of page view, visited URL, user agent, referrer URL, or events such as conversions. Google models usage data from these pings to provide robust analytics despite withheld consent.
Data may be transferred to Google servers in the USA, covered by the EU-US Data Privacy Framework. Google is certified under the framework.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google privacy at https://www.google.de/policies/privacy/.
More on Google privacy at https://www.google.de/policies/privacy/.
Use of Google Remarketing or “Similar Audiences”
We use Google Ireland Limited’s remarketing or “Similar Audiences” feature (“Google”).
This service analyzes visitor behavior and interests. Google uses cookies to track site visits and anonymous usage data to create interest-based ads. No personal data are stored. When you later visit another site in Google’s Display Network, you may see ads related to previously viewed products or pages.
Data may be transferred to Google servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google remarketing and privacy at https://www.google.com/privacy/ads/.
We use Google Ireland Limited’s remarketing or “Similar Audiences” feature (“Google”).
This service analyzes visitor behavior and interests. Google uses cookies to track site visits and anonymous usage data to create interest-based ads. No personal data are stored. When you later visit another site in Google’s Display Network, you may see ads related to previously viewed products or pages.
Data may be transferred to Google servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google remarketing and privacy at https://www.google.com/privacy/ads/.
Use of Microsoft Advertising
We use Microsoft Advertising by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”).
Processing serves marketing and ad success measurement (conversion tracking). We learn how many users clicked an ad and reached a tagged page, without personal identification. Microsoft Advertising uses cookies and tracking pixels. A limited-duration conversion cookie is placed when you click an ad. If you visit site pages while valid, Microsoft and we know you clicked an ad and were redirected here. Collected data may include IP address, Microsoft identifiers, browser and device info, referrer URL, and our site’s URL.
Data may be transferred to the USA under the EU-US Data Privacy Framework, to which Microsoft is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Microsoft privacy and cookies at here.
We use Microsoft Advertising by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”).
Processing serves marketing and ad success measurement (conversion tracking). We learn how many users clicked an ad and reached a tagged page, without personal identification. Microsoft Advertising uses cookies and tracking pixels. A limited-duration conversion cookie is placed when you click an ad. If you visit site pages while valid, Microsoft and we know you clicked an ad and were redirected here. Collected data may include IP address, Microsoft identifiers, browser and device info, referrer URL, and our site’s URL.
Data may be transferred to the USA under the EU-US Data Privacy Framework, to which Microsoft is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Microsoft privacy and cookies at here.
Use of the Awin Partner Program
We use the Awin partner program by AWIN AG (Eichhornstraße 3, 10785 Berlin; “Awin”).
When you click a partner link ad, Awin places a conversion cookie on your device to record partner program conversions. Cookies track that you clicked and came from the advertiser. Awin also uses fingerprinting to recognize your device. Awin collects transaction data (order value, product type, sales channel, voucher use) and a pseudonymous user ID, which does not identify you personally but contains data on user actions and device.
Data may be transferred to third countries like the USA, where no adequacy decision exists; transfers are based on Standard Contractual Clauses. More at https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
Awin’s privacy policy at https://www.awin.com/de/datenschutzerklarung.
We use the Awin partner program by AWIN AG (Eichhornstraße 3, 10785 Berlin; “Awin”).
When you click a partner link ad, Awin places a conversion cookie on your device to record partner program conversions. Cookies track that you clicked and came from the advertiser. Awin also uses fingerprinting to recognize your device. Awin collects transaction data (order value, product type, sales channel, voucher use) and a pseudonymous user ID, which does not identify you personally but contains data on user actions and device.
Data may be transferred to third countries like the USA, where no adequacy decision exists; transfers are based on Standard Contractual Clauses. More at https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
Awin’s privacy policy at https://www.awin.com/de/datenschutzerklarung.
Plugins and Miscellaneous
Use of Google Tag Manager
We use Google Tag Manager by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This tool manages JavaScript and HTML tags used for implementing tracking and analytics tools. Processing serves to optimize our website.
Google Tag Manager itself does not set cookies or process personal data, but triggers other tags that may.
We use Google Tag Manager by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This tool manages JavaScript and HTML tags used for implementing tracking and analytics tools. Processing serves to optimize our website.
Google Tag Manager itself does not set cookies or process personal data, but triggers other tags that may.
Use of Google reCAPTCHA
We use Google reCAPTCHA by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). The query distinguishes human from automated input. Your input, IP address, and other necessary data are transmitted to Google. Data are processed within the EU and may be transferred to Google LLC servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google reCAPTCHA and privacy at https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
More on Google reCAPTCHA and privacy at https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Use of Google Invisible reCAPTCHA
We use Google Invisible reCAPTCHA by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This distinguishes human from automated input in the background by collecting usage data for analysis. Your input, IP address, and other data necessary for Invisible reCAPTCHA are transmitted to Google. Data are processed within the EU and may be transferred to Google LLC servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Invisible reCAPTCHA and privacy at https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Use of Cloudflare
We use the Cloudflare CDN by Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”). This is a global network of servers that deliver certain website content from data centers nearest to users.
Processing serves to optimize page load times and improve user experience.
Collected data may include IP address, system configuration, and traffic information (server log files).
Data may be transferred to the USA under the EU-US Data Privacy Framework, to which Cloudflare is certified.
Processing is based on Art. 6(1)(f) GDPR due to our overriding legitimate interest in targeted website optimization. You have the right to object at any time, for reasons arising from your particular situation, to this processing of personal data concerning you under Art. 6(1)(f) GDPR.
More on Cloudflare privacy at https://www.cloudflare.com/de-de/privacypolicy/.
Use of Google Maps
We embed Google Maps by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
This displays interactive maps. Google collects and processes visitor data when map pages are loaded. Data may be transferred to Google LLC servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google data use at https://www.google.com/privacypolicy.html, where you can manage your data settings.
Use of YouTube
We embed YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
The “Enhanced Privacy Mode” is activated so that no data are stored by YouTube until you play a video. Data may then be transferred to Google LLC servers in the USA under the EU-US Data Privacy Framework, to which YouTube is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on YouTube and Google privacy, your rights, and data protection options at https://www.youtube.com/t/privacy.
Use of Vimeo
We embed videos via Vimeo Inc. plugins (555 West 18th Street, New York, NY 10011, USA; “Vimeo”).
When you visit pages with the plugin, your browser connects to Vimeo servers, transmitting your IP address and the page you visited. If you are logged into Vimeo, Vimeo associates this information with your account. Interactions (e.g., play) are also linked to your Vimeo account. Data may be transferred to Vimeo LLC servers in the USA under the EU-US Data Privacy Framework, to which Vimeo is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Vimeo privacy at https://vimeo.com/privacy.
Use of Google Fonts
We use Google Fonts by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).
To load fonts, a connection to Google servers is made, possibly setting cookies. Your IP address and browser data are transmitted but not linked to your Google account.
Data may be transferred to Google LLC servers in the USA under the EU-US Data Privacy Framework, to which Google is certified.
Cookie use requires your consent under § 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw consent at any time without affecting lawfulness before withdrawal.
More on Google policies at https://www.google.de/intl/de/policies/ and font FAQs at https://developers.google.com/fonts/faq.
Data Subject Rights and Retention Periods
Retention Period
After full contract execution, data are retained for the warranty period, then kept according to legal (especially tax/commercial) retention periods and deleted after expiry, unless you consented to further processing.
Data Subject Rights
You have the following rights under Arts. 15–20 GDPR, if the legal conditions are met: right of access, rectification, erasure, restriction of processing, and data portability. Under Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR and to direct marketing processing.
Right to Lodge a Complaint
Under Art. 77 GDPR, you have the right to complain to a supervisory authority if you believe processing violates GDPR.
You may file a complaint with the responsible supervisory authority, reachable at:
Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Phone: +49 981 1800930
Fax: +49 981 180093800
Email: [email protected]
Right to Object
If processing is based on our legitimate interest under Art. 6(1)(f) GDPR, you have the right to object at any time, for reasons arising from your particular situation. Processing will cease unless we can demonstrate overriding legitimate grounds or processing serves legal claims.
Last updated: October 22, 2024
Overview of All Personal Cookies and Your Management Options
